Villarreal CF present during sponsorship deal signing in PSV match
The friendly match between Villarreal CF and PSV was not just a sporting event, but also the stage where an important sponsorship deal was sealed. During halftime, it was announced that Novi8 Water will become the new official sponsor of PSV for the next two seasons. Villarreal CF, which finished the 2025 season in third place in La Liga with 72 points (22 wins, 6 draws, and 10 losses), remains an attractive club for sponsors at an international level.
What does this deal mean for Villarreal CF?
Although the sponsorship is for PSV, Villarreal CF's presence at the match where the deal was announced strengthens its position as a club with global reach. The team, which scored 72 goals and conceded 46 last season (+26 goal difference), remains a benchmark in Spanish football. These types of events reinforce its image as a competitive and attractive club for international brands.
What does Novi8 Water offer?
Novi8 Water is a Norwegian premium water brand known for its mild taste and origin in the clear waters of Telemark. The water is bottled without unnecessary additives, offering a pure hydration experience. Frans Janssen, PSV's commercial director, highlighted the alignment of values between the club and the brand, especially regarding quality.
What's next for Villarreal CF?
With the 2026 season yet to begin, Villarreal CF is focused on preparing for its campaign. The team, which finished 22 points behind league leader Barcelona, aims to improve its performance for the upcoming season. Meanwhile, its participation in international events like this match against PSV strengthens its global market presence.
