Villarreal CF has announced a new sponsorship deal with Chinese automotive company GAC, which becomes the club's official automotive partner. The contract, signed at the Estadio de la Cerámica, includes the placement of the GAC logo on the left sleeve of the first-team shirts for the current campaign.
The partnership is founded on shared values like teamwork and resilience, qualities the club identifies with its own philosophy and the brand associates with the quality and innovation of its products. Two of its electric models, the AION V SUV and the AION UT compact, will feature in brand and fan engagement activities.
Joint activities
The agreement foresees cooperation on match-related communications, brand experiences, and actions aimed at supporters. Through football, GAC aims to build a closer connection with European consumers and communicate its positioning as a reliable, high-tech mobility brand. Europe is a strategic market for the company's international expansion.
For Villarreal, this deal represents a commercial boost at a time of maximum competition, with the team fighting for top spots in the table and participating in the UEFA Champions League. The visibility of the brand on an elite stage is a valuable asset. Fans can check the fixture schedule where the new sponsor will be displayed on our fixtures page.
The club, known as the Yellow Submarine, has stated that the discipline and collective spirit of football reflect the focus on safety and usability that guides the development of GAC's vehicles. The signing of the agreement took place this week, solidifying a relationship built to last. The planned activities will combine the club's reach with opportunities for supporters to experience the brand's cars firsthand.
With this move, GAC advances its global 'One GAC 2.0' strategy and reinforces its European Market Plan through new product introductions and localized operations. Football serves as a cultural bridge to connect with diverse audiences, from Latin America to Europe. The team's next fixture, where fans will see the new logo on the kit, is at the Cerámica this coming weekend.
